We are all familiar with how contrasting colors are used to spice up a display, for example mixing green and red tomatoes on the same rack, or lemons and limes. On the wet rack this color scramble means breaking up the greens with red radishes or baby carrots. But what we don’t always realize is that texture plays a powerful role, too. Sometimes pushing the limits on what you mix—like leaving the contrasting glossy green leaves on lemons and oranges or placing dimply-skinned avocados next to silky smooth tomatoes—might just entice your customers more than you think.
When setting your racks, take into account what kind of textures you have in inventory—it’s amazing what a variety you’ll find in the different fruits and vegetables you buy. Varying textures throughout the displays helps create visual interest. A great example of this is putting your fuzzy kiwis next to your shiny apples.
Specific use of textural contrasts in produce displays include the mixing of containers made from natural-look display materials (for example, poly-wicker-type containers) with synthetic containers like plastic display tubs. Another idea is utilizing the containers to accentuate your textural displays. For example, displays of apples can look great in barrels and timber crates. The trick is not to fill the entire container. Leave some room in the crates and use a fun filler such as raffia. Or lay a few of these special containers on their sides and arrange the produce so it is cascading out of the barrel for example. Helping to please a customer’s eye is an easy way to draw people into your produce department and drive sales.