News from VV

A foray into food distribution

Reposted from Kitchen Table Advisors The (secret) journey of a head of lettuce You’re seated at your favorite neighborhood restaurant, getting ready to dig into a crisp summer salad. You can just picture how, earlier that day, a grinning, overall-clad farmer—let’s call her Maria—picked that perfectly curly head of lettuce, placed it gently in a […] Read Post »


In Their Words: Veritable’s Bu Nygrens and Karen Salinger

Reposted from the Organic Produce Network on June 29, 2017 Beginning in the early 1970’s, Veritable Vegetables (VV) became part of a movement that sought to bring low-cost, nutritious food to neighborhood co-ops and community storefronts. These collectives, called The People’s Food System, extended throughout the greater San Francisco Bay Area, and provided a large-scale […] Read Post »


Veritable Vegetable to Receive Prestigious Environmental Award

Acterra has announced that Veritable Vegetable has been selected to receive a 2017 Acterra Business Environmental Award in the Spare the Air Leadership Award category for its Green Fleet. The Acterra Business Environmental Awards is one of the San Francisco Bay Area’s oldest and most prestigious environmental recognition programs. Initiated in 1990, it is considered […] Read Post »