What’s Fresh?

Premium Potatoes from Road Twenty Farm

We’re excited to introduce new crop red and golden potatoes from Road Twenty Farm. Available for wholesale exclusively through Veritable Vegetable, these spuds look beautiful and taste amazing. The first potatoes have been hand dug to ensure sizing, consistency and yield. Fresh potatoes (never stored) are harvested, cleaned, cooled and shipped out in short order.  […] Read Post »


Blood Orange Season

  Blood oranges are not only delicious but one of the most beautiful fruits available this time of year. They are believed to have originated in either China or the southern Mediterranean, where they have been grown since the 18th century. They are now mainly grown in Italy, Spain, Texas and California. Sicily is world […] Read Post »


Cool as a Cucumber

The California cucumber season may be over but thanks to our growing partners in Mexico, we will have supply of ‘cukes through the colder months. Cucumber is a fruit from the Cucurbitaceae family. Scientifically known as Cucumis sativus, it belongs to the same family as zucchini, watermelon, pumpkin, and other types of summer squash. The cucumber plant is a creeping […] Read Post »


Stocking up for the New Year

Now that we have made it through the two big produce holidays it’s time to prepare for the onslaught of New Year’s ‘get healthy’ resolutions revolving around eating healthier and juice cleansing. Customers will be hitting up the produce, fresh-cut and deli sections looking for fresh produce options. Keep your fresh-cut displays looking fresh and […] Read Post »


Satsumas, Mandarins, Tangerines, Oh My!

In the midst of citrus season, there are many varieties of small, orange fruits available. With over 167 different hybrids and varietals recognized by the Citrus Variety Collection of the University of California, it’s no surprise people often confuse mandarins, satsumas, clementines and tangerines. In the U.S, mandarins and tangerines are commonly used interchangeably even […] Read Post »