What’s Fresh?

The Value of Value-Added Produce

Looking ahead for 2017, reports show the demand for fresh produce remains high as consumers continue to seek health-conscious options. With value-added fresh produce and convenience driving consumer buying trends for the new year, this is a good time to offer fresh-cut items in your market or even as a restaurant to-go item. Consumers want […] Read Post »


All About Bananas

Banana Fun Facts Bananas are mentioned for the first time in history in Buddhist texts 600 years BC. The scientific name is musa sapientum, meaning “fruit of the wise men.” A cluster of bananas is called a hand, and a single banana is called a finger. Each banana hand has about 10 to 20 fingers. […] Read Post »


B is for Bacon (Avocado)

With the determined and successful marketing of the domestic and import Hass avocado industry; somewhat left behind and misunderstood is the winter Bacon avocado. When was the last time you really gave the creamy Bacon avocado a fair shake and enthusiastic introduction with your customers? Did you know that before the hybridization of Hass that […] Read Post »


Shake Up the Veggies

With Thanksgiving in the home stretch, we are all eager to let out that collective sigh of relief for having braved the busiest time of year. It’s a time of year when we push ourselves to make sure every last order is filled. It is this experience that helps us become better at navigating the […] Read Post »