Tag Archives: food system

The Women-Owned Produce Distributor Selling ‘Food for People, Not for Profit’

San Francisco’s Veritable Vegetable Baked Its Values Into Its DNA “We’re focused on changing the face of the industry by leading by example.” Veritable Vegetable CEO Mary Jane Evans driving a Drexel in the company’s warehouse. Photo by David Matheson Photography.   Organic produce distributor Veritable Vegetable is built from radical roots. Formed in the Bay Area in 1974 […] Read Post »


Food hubs: The logistics of Local

Reposted from California Agriculture, July-September 2017 | Volume 71 Number 3 Summary Connecting small farms with big buyers — like UC campuses. Full text Demand for locally grown food is gaining traction, including among larger institutional buyers like UC campuses. This trend is creating sales opportunities for smaller-scale farms that would otherwise focus on direct […] Read Post »


A foray into food distribution

Reposted from Kitchen Table Advisors The (secret) journey of a head of lettuce You’re seated at your favorite neighborhood restaurant, getting ready to dig into a crisp summer salad. You can just picture how, earlier that day, a grinning, overall-clad farmer—let’s call her Maria—picked that perfectly curly head of lettuce, placed it gently in a […] Read Post »