Cherimoya: The Custardy Treat


Cherimoya, pronounced cher-uh-MOY-uh, is an edible fruit bearing species of the genus Annona from the family Annonaceae. Cherimoya trees are native to the Andean valleys of Peru, Ecuador, and Colombia.

This unique fruit has an unusual velvety, thin skin that is light green in color. Its skin gives the appearance of having overlapping scales. The inner white pulp offers a sweet flavor that is a blend of banana, vanilla, mango, papaya, pineapple, and coconut flavor notes. The refreshing texture is soft, smooth, and custard-like. The creamy texture of Cherimoyas gives the fruit its secondary name, custard apple. The flesh is studded with large, black inedible seeds.

Cherimoya is best eaten raw and chilled, or in compotes, ice creams, drinks and sorbets. They are rich in vitamins and minerals, including vitamins C and B6, Thiamin, Riboflavin, Magnesium, Potassium and Manganese.


B&J Ranch Citrus Display Contest Winners

We partnered with our exclusive grower, B&J Ranch for a citrus display contest that ran from February 10-22nd. We had some incredible displays from many locations. Congratulations to the winners!

Most Creative Display: Eureka Natural Foods in McKinleyville, CA.

Citrus Display


Most B&J Citrus Sold: Sacramento Natural Foods in Sacramento, CA.

Citrus Display

See all the other entries HERE!


New & Exciting!:


  • Asparagus*: Due to the recent surge of warm weather, California-grown asparagus is coming on strong!
  • Ataulfo Mango: Mexican import in great supply. Oval-shaped and slightly crook-necked. Golden yellow exterior with bright yellow flesh. Flesh is soft, sweet, juicy and less fibrous than a traditional mango.
  • Cherimoya*: In good supply and tasting great!
  • Floral*: Spring florals are trickling in! We are in good supply of calendula, anemone, and ranunculus bouquets from Thomas Family Farm. Make sure to talk to your Account Manager if you want to receive our weekly floral availability list.

Green Garlic

  • Green Garlic*: Bright, sharp, and onion-like flavor that tastes great raw or cooked.

Did you know…. Green garlic is young, slightly milder garlic? Before garlic grows into separate cloves, it starts out as green stalks with small cylindrical white bulbs as the base– and looks a lot like scallions!

Purple Charleston Sweet Potato

  • Purple Charleston Sweet Potato*: Dark purple skin and vibrant purple flesh. Purple coloring intensifies when cooked. Drier, denser texture and more balanced sweetness that orange-fleshed sweet potatoes.
  • Retail Greens: We now carry Josie’s Organics bagged Cole slaw as part of our line of chopped salads.



  • Artichoke: In great supply.
  • Berry: Import blueberries are in strong supply and tasting great. Import blackberries are looking sharp with strong supply and softer pricing.
  • Bell Pepper: Green and red bell peppers are in strong supply with extremely sharp pricing.
  • Brussels Sprouts: In great supply with sharp pricing.
  • Ettinger Avocado*: Pear-shaped with smooth, thin, bright green edible skin. Rich flavor and low oil content. Contains a large seed. These yummy treats are limited in supply, so add some to your order before they’re gone for the season!
  • Oyster Mushroom: Pink and yellow oyster mushrooms are in steady supply and add a pop of unexpected color. Yellow oyster mushrooms have a fruity aroma and are velvety, crisp and chewy. They develop a balanced nutty flavor when cooked. Pink oysters are very delicate and are very meaty and chewy in texture despite their thin flesh. They develop a mild, woody flavor when cooked.

Ruby Grapefruit

  • Ruby Grapefruit*: In strong supply with promotable pricing. Sweet, juicy flavor with few seeds. Easy to peel and segmented with pinkish-red flesh.
  • Russian Banana Fingerling Potato*: Oblong shaped, typically 3 to 4 inches long and one inch in diameter. Thin-skinned with buttercream colored delicious flesh. Flesh is very waxy and moist with a rich, chestnut-like flavor. In great supply with sharp pricing. Talk to your Account Manager to order!

Sumano's Shiitake Mushroom

  • Shiitake Mushroom: Sumano’s Organic Mushrooms now sells their shiitake mushrooms in a paper clamshell! We love when growers offer a more sustainable packaging for their products.


*Staff Pick



  • Cauliflower: Supply remains tight with high prices.
  • Cucumber: Persian and slicers are very limited in supply with high pricing. High demands are outpacing production.
  • Greens: Boxed arugula and kale supply is tight due to quality issues.
  • Herbs: Retail tarragon is limited in supply.
  • Mushroom: Black oyster and lion’s mane mushrooms are limited in supply.
  • Napa Cabbage: In limited supply with higher pricing.
  • Orange Bell Pepper: In limited supply.
  • Passion Fruit: Gapping.
  • Tarragon: Remains limited in supply.


Done for the Season:

  • Bacon Avocado
  • Bosc Pear
  • Cranberry
  • D’Anjou Pear
  • Pinkerton Avocado


Download March 6 2020 Produce Notes

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