Get Juiced for Citrus

Citrus season is here and we couldn’t be more juiced! From specialty fruit to popular favorites, we have a wide variety of organic fruit to meet your citrus category needs.

Consider this your one-stop shop for citrus resources. What’s sweet? What’s seeded? How do you build the perfect citrus display? From variety guides to grower profiles and merchandising tips, bookmark this page for everything citrus related!

Marketing Resources

Royal Mandarin Tasting Video

With its bright and sweet flavor, the Royal Mandarin tangerine from VV exclusive grower B&J Ranch, is an all purpose variety that is great for eating fresh and juicing!

Marketing Resources

Pixie Tangerine Tasting Video

With its sweet flavor, juicy quality, and easy-to-peel zipper skin, the late season Pixie tangerine is a fan-favorite! Watch to learn why we can’t get enough this delicious variety!


Retail Signage

Check out our ready-to-print shelf talkers for ten varieties of citrus, all of which come from our exclusive grower, B&J Ranch.

Use these 3″x5″ signs to educate staff and excite customers.

Simply print, cut, and laminate, and you’ll have beautiful signage to push some of the most popular citrus items of the season.

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Citrus Variety Chart

Download and print this one-page Citrus Variety Chart for quick reference throughout the citrus season.

This guide includes 40 different citrus items that you may see in your store, and ranges from the rare fruits to the staple must-haves.

Post in your office or near citrus displays to educate customers and staff about the different varieties of citrus.

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Variety Guide

What’s the difference between the many tangerines? Which fruit is seeded and which is good for juicing?  Check out our full Citrus Variety Guide on our blog! Below are a few of our favorites this season.

Buddha’s Hand  Citron

Flavor: Bitter-sweet. Primarily used as a zest for flavoring sweet and savory applications

Description:  Looks like a lemon with long finger like segments growing from it. Contains no juice, seeds, or pulp. The aroma is sweet, a bit lemony, and a little like lavender.

In Season: Late fall through early winter.



Fairchild TangerineFairchild Tangerine

Flavor: Juicy, rich flavor. One of the sweetest of the tangerine family.

Description: Bright orange flesh with an average of 2 seeds per section. Medium-thin rind is slightly pebbled in texture and clings to the flesh. Cross between a Clementine tangerine and an Orlando tangelo. Sweetness increases through the season. Great for juicing!

In Season: Late fall and through the winter months



Finger Lime

Flavor: Tart and zesty; slightly less sour than the standard lime.

Description: Finger like fruit that is filled with caviar like pearls bursting with lime flavor. Also known as “citrus caviar.” Prized by many for adding flavor and texture to any number of dishes.

In Season: July – January



Nagami KumquatNagami Kumquat

Flavor: The skin offers a sweet taste while the flesh is acidic, developing an overall complex, spicy, and sweet-tart flavor.

Description: The entire fruit is edible, including the skin, flesh, and seeds. Highly aromatic.

In Season: Late winter to early spring.



Pink Lemon

Flavor: Less tart than regular lemons, with a more fruity, floral flavor.

Description:  Colorful green-yellow patterned skin with bright pink flesh.

In Season: November – March.

Merchandising Tips

  • Use retail signage: Signage with talking points will help move the product. We like to feature signage that teaches customers about taste, storage tips, or cooking ideas.
  • Color and Texture Breaks: Break up the displays of orb shaped citrus with uniquely shaped winter vegetables like artichokes, asparagus, broccoli, cauliflower and kales.
  • Color contrast helps draw the eye. Bright yellow lemons are an obvious choice to complement many vegetables, but navels, grapefruit and tangerines have orange hues that contrast well when displayed with green winter veggies. Unique items like Buddha’s Hand or Pink Lemons are also great for making a display stand out.
  • Cross Merchandise: Try adding juicers or citrus-themed cookbooks next to your large citrus displays to inspire customers. Incorporate nuts or dates in displays to alleviate overly uniform or monotoned areas.
  • Size: Display different sized citrus next to each other like grapefruit, navels, or tangerines. Satsuma tangerines are a very popular winter citrus that sell well.
  • Pre-bagged: Create a large display with pre-bagged fruit, which creates a great opportunity for an impulse buy.
  • Try adding fresh flowers to your display. Bright colorful bouquets complement the sweet orange gems and really make them pop. A beautiful display of flowers and tangerines brings together two great items, for one eye-catching display.

Meet Our Citrus Growers

B&J Ranch (VV exclusive)

Thermal, California

Grows: Grapefruit, Orange, Tangelo, Tangerine


Heath Ranch (VV exclusive)

Carpinteria, CA

Grows: Navel Orange, Valencia Orange, Satsuma




Fillmore, California

Grows and Packs: Meyer, Lisbon, & Eureka Lemon, Valencia & Navel Orange, Mandarin Tangerine, Grapefruit


Beck Grove

Fallbrook, California

Grows: Lime, Tangerine, Blood Orange, Kumquat, Pomelo


Buck Brand

Grows: Buddha’s Hand, Tangerines, Mandarin, Grapefruit, Pomelo, lemon


Eco Farms

Temecula, CA

Grows: Lime, Lemon, Navel Orange, Tangerine, Kumquat


Fruit World

Reedley, California

Grows: Lemon, Orange, Grapefruit, Blood Orange, Tangerine



Homegrown Organic Farms

San Joaquin Valley, California

Grows: Pomelo, Grapefruit, Lemon, Orange, tangerine


Johansen Ranch

Orland, California

Grows: Tangerine


Marian Farms

Fresno, California

Grows: Navel Orange, Lemon



Patagonia Orchards

Nogales, Arizona

Grows: Grapefruit, Lemon, and Orange


Sespe Creek

Central Coast, California

Grows: Orange, Blood Orange, Lemon, Mandarin


Twin Girls
Fresno County, California

Grows: Pomelo, Lemon, Orange, Tangerine

Frequently Asked Questions

  • When is citrus fruit in season?

    Most citrus fruits ripen to their sweetest and juiciest during the North American winter. Though they grow in temperate regions, they do best during the comparatively milder weather of late fall through early spring.

  • Where should you store citrus?

    Although citrus fruit can be kept for a few days at room temperature, the refrigerator is the ideal place to preserve it. The produce drawer is the recommended location, provided you have the available space; it should last for a few weeks.

  • What’s the difference between pomelo and grapefruit?

    Origins: The pomelo is a separate species while the grapefruit is a hybrid, resulting from crossing a sweet orange with a pomelo.

    Peel: Pomelos have a thicker rind than grapefruit, and much more pith.

    Shape: While grapefruit are round, pomelos are generally shaped more like a pear or teardrop.

    Size: Grapefruit are big, but pomelos are even larger – in fact, pomelos are the largest of all citrus fruits.

    Taste: While pomelo and grapefruit both have a flavor that ranges from sweet to bittersweet, the taste of a pomelo is noticeably sweeter and often has subtle flavor overtones.

    Texture: Pomelo generally have less juice than grapefruit proportionally. Pomelo fans (of which there are many) find the denser, chewy consistency very satisfying.

  • What is the difference between tangerines, clementines, and mandarins?

    Mandarin is a category of citrus that includes both tangerines and clementines. So, while every tangerine or clementine is technically a mandarin, not every mandarin is a clementine or tangerine.

    Mandarin – Mandarins are generally smaller than oranges and taste sweeter. Their skin is thinner and a little looser, which makes the fruit easier to peel.

    Tangerine – Tangerines have a bright orange color. Their flavor is less sweet and a bit more tart than most mandarins. Their skin is slightly tougher and harder to peel, which makes them a hardier fruit that’s less likely to bruise.

    Clementine – Clementines are super sweet, seedless, and have smooth and shiny skin. They are one of the easiest mandarins to peel, only coming in behind Satsumas.

  • Where is citrus grown?

    The top five citrus-growing countries are China, Brazil, India, Mexico, and the USA. In the USA, the states which grow citrus are California, Florida, Texas, and Arizona.

  • Which citrus fruit has the most vitamin C?

    The citrus fruit with the most Vitamin C is the Navel orange. However, Grapefruit, lemon, and lime are also very high in Vitamin C.

  • Why do some citrus have wax?

    Many organic fruits and vegetables, such as apples, produce their own natural wax.
    However, some produce requires additional wax to decrease dehydration and slow down decay as it makes its way to market. Wax provides a protective coating to seal in moisture and keep produce looking fresher for longer. The most commonly waxed items are citrus and cucumbers. Lemons, limes, grapefruit, oranges, and tangerines are the most frequently waxed citrus. Cucumbers are sometimes waxed to keep them firm and crisp, especially in the winter months. Tomatoes are also occasionally waxed in the winter months.

    Waxes approved for use on organic produce must be food-grade and must contain materials approved by the OMRI (Organic Materials Review Institute) such as carnauba (extracted from palm leaves), wood rosin, and orange shellac.

    They cannot contain petroleum-based ingredients, preservatives, or fungicides. It is not required for growers to disclose wax information or publish it on their produce boxes. Rest assured, we work closely with our growers to understand their pre- and post-harvest practices and obtain this relevant information as needed.

  • Why is citrus considered lucky for Lunar New Year?

    For many who celebrate this holiday, food and especially citrus play a vital role during Lunar New Year. Many citrus varieties are considered symbols of luck, abundance, and good fortune. They are frequently displayed as decoration and presented as gifts. The round shapes and golden hues of citrus symbolize fullness and wealth. Wholeness is another important concept during the Lunar New Year. Wholeness symbolizes a good beginning and end to the year, but also the completion in work and life. Citrus fruits are typically presented with the leaves and stems still on them, ensuring wholeness and balance.

    Citrus varieties are also lucky for the sound they bring when spoken. The Chinese word for mandarin sounds similar to the word for “gold.” Mandarins around the home at Lunar New Year are thus said to bring riches into your life. The Chinese word for orange sounds similar to the Chinese word for “success.” The Chinese word for pomelo sounds like “to have” and “again.” Eating pomelos is thought to bring continuous prosperity. Traditionally the more pomelos you eat, the more wealth it will bring!