Viva Tierra Organic is an organic marketer of apples and pears in North America and the leading importer of fresh organic apples and pears from South America. They ship fresh organic produce to retailers, wholesalers and manufacturers domestically and internationally, both in their own brand as well as growers’ and customers’ own labels.   

President & CEO Luis Acuña has led the company since 2011, achieving remarkable growth while remaining true to their core mission: supporting organic growers and Viva Tierra workers, providing superior quality and service to customers, and leaving a better environment and more fertile land for future generations.   

As a member of the Sustainable Food Trade Association, Viva Tierra Organic reports annually on benchmark sustainability metrics. They continually increase the sustainability of their operations, including developing recyclable packaging materials, generating solar power at their headquarters, keeping a nearly paperless office, reducing food waste, and more. 

The company has had several name changes since it was founded by Roger Wechsler in 1984.  The Viva Tierra Organic brand was created in 1993 when the business began operating as Rootabaga Enterprises. When the brand celebrated its 20th anniversary in 2013, the company name was officially changed to Viva Tierra Organic. 

The company’s main office, located in Mount Vernon, Washington, has satellite offices in New Hampshire and California.