How to Mannage a Successful Ad Program

produce retail merchandising with good signage

Curating a great advertising program is essential for keeping customers excited and coming back. Some of our most experienced customers have given us a few tips for how they run killer promotion programs.


  • Track Inventory: Keep an eye on your daily inventory and know how much product is moving. This is key when selecting good items to put on ad. It’s easier to increase sales on an item that customers already love and frequently buy. By tracking inventory, you will be able to give accurate projections to your suppliers and secure products for your ad cycle.
  • Pricing: Attractive sale pricing is very important. Finding the sweet spot for an item’s pricing will directly affect product movement. With a great ad price, you can more than double your normal movement.
  • Displays: Display location is very important to consider when planning your ads, because you need to make an impact on customers the moment they walk into the department. Place displays in high foot-traffic areas. Build a large display with popular items that tend to move quickly. Proper placement is essential for optimizing movement and success.
  • Promote: Work with your marketing team for in-store and social media support to bump up your ad offerings. Print out special in-store signage for products like staff picks, testimonials, flavor notes, and recipe cards. Promoting the ad on social media is a good way to get the word out to the public and bring them into your store.

Related Articles