While stone fruit practically sells itself, it’s always nice to help it along with some product information, grower profiles, and a colorful, well stocked display. Here are a few suggestions to keep the momentum going throughout the stone fruit season.
- Delicately stack items like peaches and nectarines. Stacking stone fruit 2 layers high is perfect. 3 layers high is okay, but anything higher may damage the fruit.
- Use baskets or fiber pints to merchandise smaller-sized fruit like Santa Rosa plums or apricots. These fruits can easily get lost in large retail displays; baskets help them stand out and get the attention they deserve.
- Helpful product information is key in selling produce. Davis Food Co-op has great stone fruit signage to help customers know how many pieces are in a pound, which keeps customers from being ‘price-shocked’ at the register.
- Don’t forget your color and texture breaks. Plums (red or black skin) and apricots are great for breaking up the peach and nectarine varieties and keeping them from blending all together.
You can also check out our handy stone fruit variety guide as you make your shelf talkers.