Juice Merchandising in the New Year
As we greet the New Year, health remains a priority for many reasons. This is the time (after the indulgent holidays) when shoppers are trying out new healthy eating habits, such as juicing. Jump on the juice train and make it easier for shoppers to achieve their fresh goals with these quick and simple merchandising tips.
Build Displays: Adding one or two juice-focused displays is a smart way to remind customers of their healthy eating resolutions. Citrus is an obvious choice to display, as its season is peaking. Other juice-worthy fruits and veggies that your customers may have overlooked include ginger, carrots, beets, apples, kale and celery.
Provide Recipes: Customers are looking for new juice ideas. Add a recipe card to inspire and encourage purchases of everything shoppers need to make something delicious.
Light a Fire : Fire Cider is an increasingly popular herbal tonic, which is often made of garlic, ginger, turmeric, jalapenos, lemons, herbs, and cider vinegar. Many of the Fire Cider ingredients are also popular kitchen staples, which means you can essentially double your sales on these items by creating a secondary display to highlight this immune boosting home-made tonic.
Planning for Lunar New Year
On January 22nd, we welcome the Year of the Rabbit on the lunar calendar. Those born in Rabbit years are considered elegant, kind and alert. It is a great opportunity to build some fun displays and educate your customers about this holiday. For the most part, customers will be looking for products that will serve as decoration, gifts and food. Citrus plays a big role in Lunar New Year celebrations, so plan ahead to be well stocked. Learn more about merchandising for the Lunar New Year.