Preparing for Lunar New Year

citrus and flowers for lunar new year

February brings many opportunities for celebration in the produce department. Not only is it peak citrus season, but there are several major holidays including Valentine’s Day and the Lunar New Year, not to mention the Super Bowl.

The Lunar New Year falls on February 1st and it’s a great opportunity to make some fun displays and educate your customers about this holiday. Today, Lunar New Year is a special time to bring friends and family together for feasting and festivities in China, Korea, Vietnam, Japan, Mongolia and other countries all over the world. For the most part, customers will be looking for products that serve as decoration and gifts, as well as food.

Stem and Leaf Citrus – Tangerines with fresh leaves still attached to the stem are highly sought after during this time. The leaves represent wholeness and balance. Any orange-colored fruit such as satsuma, murcott, or navel orange can be presented this attractive way. Stem and leaf citrus isn’t easy to find, but if you can get some, make sure not to pass on the chance to bring it in for your customers.

Pomelo – Traditionally, it is important to have at least one pomelo in the house for Lunar New Year. To decorate your house with pomelos implies a hope that you and your home will have everything it needs.

Kumquats – Kumquats are delightful and delicious, and they also represent wealth and good fortune. Kumquats are becoming more readily available and should be in steady supply soon, but make sure to snap some up when you see them on the list.

Oranges, Tangerines and Mandarins – These golden colored fruits also represent good fortune. The easy-to-peel varieties like Satsuma, Clementine, Minneola and Kishu tend to be more popular. Stock up on these varieties.

Flowers and Budding Branches – Daffodils and tulips are some of the first flowers we see in the new year, and are very popular during the Lunar New Year. Blossoming quince, plum, and cherry branches are fragrant and signal that Spring is coming. Don’t forget to stock up for Valentine’s Day as well! The weather is unpredictable, so talk to your Account Manager soon!

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