Tantalizing Turmeric


Turmeric is famed for its anti-inflammatory and antioxidant properties. With cold and flu season underway, this root is a winter staple.

Turmeric, or Cucuma longa, is a flowering plant of the ginger family. The plant is a perennial plant native to Southeast Asia. Plants are gathered for their rhizomes, or root stems. The rhizome has an abstract finger-like shape with rough skin that is marked with knobs and rings. They often grow up to 3-4 inches long and one-half to one inch in diameter. The rhizomes are used fresh or boiled in water, dried, and ground into a powder. Turmeric has a warm, bitter, black pepper-like flavor and an earthy, mustard-like aroma. Turmeric works in both sweet and savory applications. It adds freshness to curries and soups and tastes great juiced, pickled, or fried. Curcumin, the active ingredient, gives turmeric its vibrant orange color and boasts powerful anti-inflammatory and antioxidant properties. Turmeric is also commonly used throughout Ayurvedic and Chinese medicines. It is a sacred plant in Polynesian and Pacific Rim cultures.


B&J Ranch Citrus Display Contest

Veritable Vegetable has partnered with B&J Ranch for the biggest citrus promotion of the season! This is an opportunity for you to put on your creative cap and build a thoughtful display that will enhance your customers’ shopping experience and boost sales. The goal of each display is to highlight the value and versatility of B&J Ranch citrus.

B&J Ranch is a 25-acre farm located in the desert in the Coachella Valley near the Salton Sea in Thermal, California. Owned and operated by Bill Jessup, B&J Ranch has been in existence for over 51 years. Bill took over the property in 1976 from his father and converted it to organic. Bill was active in developing organic standards with CCOF (California Certified Organic Farmers).  He also partnered with Veritable Vegetable early on to market his fruit; today, Bill sells exclusively to VV.

The farm grows and packs incredibly flavorful grapefruit, oranges, tangelos, and tangerines.

Bill Jessup B&J Ranch

Contest Criteria:

  • Build a large or creative display of B&J Ranch citrus purchased from VV in your department.
  • Use point of sale signage provided by VV to post on your displays, highlighting citrus and B&J Ranch. Ask your Account Manager for these materials.
  • Other signage may be used in addition to the required point of sale signage provided by VV.
  • To enter the contest, send all display pictures to Jennifer Doan jdoan@veritablevegetable.com by February 22nd.
  • Contest will run from February 10-February 22, 2020.

One winner will be selected for each of the following categories. Each winner will receive a $250 VISA Gift Card.

Most Creative Display

Most Citrus Sold

Veritable Vegetable_B&J Ranch_Citrus Display Contest Flyer


New & Exciting!:

  • Ettinger Avocado: Pear-shaped with smooth, thin, green skin. Flesh is pale green and has a mild flavor and relatively low oil content. Contains a large seed and cavity.
  • Cherimoya: Light green velvety skin. Smooth, custard-like, white-colored flesh. Studded with large, black seeds inside. Tropical flavor notes of papaya, pineapple, mango, coconut, and banana. In limited supply.

Seville Orange

  • Seville Orange*: Small to medium in size, and are a cross between a pomelo and a mandarin. Tastes bitter and sour. Thick, yellow-orange rind that is rough with a dimpled texture. The flesh can range in color from yellow to deep orange and is soft, juicy, and filled with many cream-colored seeds. Best suited for juicing and zesting–and most famously used for orange marmalade.

Ataulfo Mango

  • Ataulfo Mango: Oval-shaped with a slightly crook-necked. Golden yellow exterior with bright yellow flesh. Flesh is soft, sweet and juicy.

Fortune Plum

  • Fortune Plum*: Light red, smooth skin that gradually darkens as it matures. Orange-yellow firm, juicy flesh with slight crunch. Sweet, fragrant, light flavor.

Yukon Gold Potato

  • Yukon Gold Potato*: Medium to large in size with a round to oblong shape. Smooth, thin, gold to light brown skin. Flesh is yellow to gold, firm, moist, and waxy. Takes on a creamy and tender consistency when cooked. Medium starch content.

Did you know…the Yukon Gold potato’s namesake pays homage to the Yukon River and gold rush country? It’s also a nod to its golden-hued flesh and skin!

  • Yellow Finn Potato*: Flesh is yellow with creamy texture. Great balance of sugar and starch. Tastes sweeter than Yukon Gold potatoes.



  • Zutano Avocado*: In good supply with sharp pricing! Pear-shaped with thin, glossy green skin. Remains green even when ripe. Mild flavor. Silky texture.
  • Blackberry: In good supply with sharp pricing.
  • Broccoli: In strong supply with low prices.
  • Brussels Sprouts: In good supply with sharp pricing.

Kishu Tangerine

  • Kishu Mandarin*: Easy and quick to peel. Small in size, similar to a golf ball. Seedless, juicy, and tastes very sweet.
  • Navel Orange: Tasting great with very sharp pricing.
  • Meyer Lemon: Great pricing and in strong supply.

Thomas Farm Tulip

  • Floral*: Tulips are in strong supply and looking gorgeous!
  • Kent Mango*: Imported from Peru. Large, oval shape. Dark green skin with occasional red blushing. Juicy, tender flesh with limited fibers. Tastes sweet and rich.
  • Pea: Snow peas and snap peas are in good supply.
  • Tomato: Roma and heirloom varieties have exceptionally sharp pricing and are in great supply.

*Staff Pick



  • Basil: Limited in supply.
  • Chioggia Beet: Deep pink and white spiraled beet. Gapping for a few weeks.
  • Raspberry: In tight supply with high prices.
  • Kumquat: Meiwa and Nagami kumquats are in better supply, but remain very limited.
  • English Hothouse Cucumber: Extremely limited in supply.
  • Persian Cucumber: In limited supply.
  • English Pea: In limited supply.
  • Hard Squash: California-grown Delicata squash is done for the season and import is gapping until mid-February. Acorn squash is also gapping.
  • Sugar Plum Cherry Tomato: Limited in supply.


Done for the Season:

  • Tetsukabuto Squash


Download February 7 2020 Produce Notes

Related Articles