Merchandising Corner

Warming up for the Super Bowl

Roughly 90 million people hosted or attended a Super Bowl party last year, and on the next Super Bowl, (Sunday, February 9) that number will probably be even bigger, post-pandemic. More than any televised sporting event, the Super Bowl is food focused, particularly on produce-heavy snacks. Read on to learn how you can help your customers throw the perfect Super Bowl party. Party with Purdy!

Avocados: What Super Bowl party would be complete without fresh guacamole? You’ll want to have plenty of breaking avocados for three to four days before the game. Look for sharply priced Fair Trade Hass, the ultimate guacamole avocado. Ask your Account Manager about our pre-conditioned avos!

Cross Merchandise: Build displays that will compliment your avocados, with items like red onions, cilantro, lemons, limes, chili pepper, and garlic. Bring in chips, tortillas, and beer from other departments.

Potatoes: Potatoes are a versatile party food, and work well fried, baked, or twice baked! Build a display with all the ingredients to draw attention, including Russet potatoes, green onions, and some cross merchandised products from other departments like fresh chives, cheese, sour cream, salsa, bacon, or chili to bring it all together.

Jalapenos: Jalapeno Poppers are always a crowd pleaser. This can be a simple display made with Jalapenos, cream cheese, bacon, and panko crumbs.

Crudité All The Way: Promote healthy raw snacks as a satisfying alternative to chips and salty foods. Baby carrots, sugar plum cherry tomatoes, raw broccoli & cauliflower, and celery sticks are the way to go!

Recipe Cards: Customers are always looking for inspiration for their next big party. Help them out by posting recipe cards. Looking for your own inspiration? Check out these recipes for Guacamole, Baked Potato Skins, and Avocado Salsa.