Who We Are

Veritable Vegetable is a women-owned and led organic produce distribution company based in San Francisco, California. Established in 1974, we source and deliver the freshest and highest quality produce, with unmatched service.

Powered by a zero-emission green fleet and driven by purpose, we put our values in action to build a sustainable and equitable food system.

Check out this 3.5 minute video to learn more about us!

Our Impact

Veritable Vegetable supports organic farmers, increases access to fresh produce, and strengthens diverse communities. We create a healthier world through our essential work.  Our unique, values-driven business model encourages political change, impacts food policy, and demonstrates a radically different approach to distributing organic produce.

Sustainable and regenerative systems increase energy and resources and are life-affirming. We envision our environment, our economy, and our communities as sustainable systems.

As a women-led business, we take a forward-thinking and innovative approach to solving complex problems. We create a fair and dynamic workplace through cooperative and collaborative leadership. We deeply value the people who make up our community of staff, growers, customers, and community partners; our collective labor is fundamental to the organic trade. 

We strive for excellence in our work, transparency in our relationships, and integrity through our actions.

purple flowers and bee

I ask no special favor for my sex. Only that my brethren take their feet off our necks.

–Ruth Bader Ginsberg