Winter Merchandising Tips

Citrus Display

The official beginning of winter is quickly approaching with the solstice landing on December 21st. Make your produce department shine with the newest winter offerings! Here are some key items and ways to keep displays interesting and product moving:

  • Large Citrus Displays: Lots of citrus varietals are coming on, so make sure you have dedicated space to feature everything! Display different sized citrus next to each other like grapefruit, navels, or tangerines. Satsuma tangerines are a very popular winter citrus that sell well. They are available in convenient five-pound gift boxes that make wonderful displays. Keep an eye out for winter specialty citrus like Pink Variegated Lemons, Mango Oranges, African Shaddock Pomelos, Blood Oranges, Kumquats and Kishu Mandarins– grab some to weave into your displays.
  • Color and Texture Breaks: Break up the displays of orb shaped citrus with uniquely shaped winter vegetables like artichokes, asparagus, broccoli, cauliflower and kales. Color contrast helps draw the eye. Bright yellow lemons are an obvious choice to complement many vegetables, but navels, grapefruit and tangerines have orange hues that contrast well when displayed with green winter veggies. Kiwi is available all throughout the winter months and provides a nice texture break in displays thanks to their brown-fuzzy exterior.
  • Cross Merchandise: Try adding juicers or citrus-themed cookbooks next to your large citrus displays to inspire customers. Incorporate nuts or dates in displays to alleviate overly uniform or monotoned areas.

There are so many wonderful winter produce items to display and feature. Get creative and keep your produce displays colorful and fun this season!

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