Winter squash is here, and it seems like new varieties are popping up every year. When you have such classics like Butternut, Delicata, Spaghetti, and Acorn, how do you choose what other varieties to bring in?
The answer really depends on the size of your department. Do you have room for a mixed bin of squash? This is a great option and generally offers a better price point. When you bring in a bin you can also bring in random cases of squash that aren’t in the bin and mix them in to create an even larger selection to choose from. If you don’t have room for a bin of squash, you can easily create a smaller display that works with the size of your department. Rotate the varieties you bring in. Keep one or two of the staples in stock and change out the other varieties. This is also a great way to keep your customers happy with standard varieties while also introducing them to new ones. Here are a few suggestions to get your customers excited about all the winter squash and keep them coming back to try them all.
Introduce new varieties in an endcap with ingredients to prepare the squash. For instance, make a display with the Black Futsu, surrounded by walnuts, cranberries, onions, bagged quinoa, and olive oil to generate interest and provide inspiration. Including recipes in any display like this is always recommended.
Provide shelf talker signs describing flavor notes and best ways to prepare.
Mixed bins are great but sometimes they are a bit confusing for customers who are unfamiliar with the different varieties. Whether you carry mixed bins or not, it’s always a good idea to provide small displays with the individual varieties separated—this will help customers understand what the specific squash varieties are.
Build displays with complimentary items like herbs, greens, mushrooms, leeks, apples, persimmons, pears, and pomegranates. These are all other produce items that pair well with squash.