Love Beets is a true labor of love from husband and wife team, Guy and Katherine Shropshire. The Shropshire family, known for growing salad vegetables in England, decided to purchase a small beet factory with the hopes of sharing a family favorite with others. They knew they wanted to find a way to attract younger people to beets, so the family got to work experimenting with unique marinated beet recipes.

In 2010, Guy and Katherine brought their marinated baby beets to New York City’s Fancy Food Show, where the response was overwhelmingly positive. Virtually everyone who tasted their beets said they “love beets!”

Not only did the name stick, but Guy and Katherine moved to the United States, looking for opportunities to build their brand and spread the beet love. With the help of family, farmers, and major retailers, the Love Beets brand blossomed and expanded its reach across the country!

In 2016, they opened their state-of-the-art production facility in Rochester, NY, investing heavily in USA-grown beets.  Known for its longstanding history with beets, upstate New York is also where many of their beets are grown.  With its ideal climate and rich soil types, it has proven to be the perfect place to call home and make the best tasting beets!