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Dear Asparagus, We’ve missed you. After a long winter apart, seeing you again—fresh from California fields—feels like running into an old crush. Same bright green color, same snappy texture, same sweet flavor. You’re officially back, and honestly… you’re showing off a little. Read more to check out what's New & Exciting, Promotable and more!
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Winter is winding down, but citrus season is still going strong in California. Late-season varieties are arriving with peak flavor, vibrant color, and consistent quality, giving buyers the perfect opportunity to feature them in displays, bundles, and menus before the season ends. Keep your citrus program well-stocked with a diverse mix of the best fruit.
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February is the perfect time to add color, flavor, and a touch of the exotic to winter retail displays. Citrus fatigue is real! While tropical fruits like Mango and Papaya need consistently hot, frost-free conditions, subtropical fruits, which includes Cherimoya, Dragonfruit and Passionfruit, grow best in warm regions that can handle mild winter chills—making February ideal for highlighting this category. These fruits are at peak availability right now, offering a fresh opportunity to excite shoppers and drive sales.
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