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We're coming to you live from the Central Coast, where the fog is lifting, the fields are full, and the strawberries are not waiting for anyone. Conditions on the ground: excellent. Volume is strong from Watsonville down to Santa Maria. Quality is the kind that makes you stop in your tracks. Fragrant, beautiful shape, and deep red all the way!
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Dear Asparagus, We’ve missed you. After a long winter apart, seeing you again—fresh from California fields—feels like running into an old crush. Same bright green color, same snappy texture, same sweet flavor. You’re officially back, and honestly… you’re showing off a little. Read more to check out what's New & Exciting, Promotable and more!
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Winter is winding down, but citrus season is still going strong in California. Late-season varieties are arriving with peak flavor, vibrant color, and consistent quality, giving buyers the perfect opportunity to feature them in displays, bundles, and menus before the season ends. Keep your citrus program well-stocked with a diverse mix of the best fruit.
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