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Winter is winding down, but citrus season is still going strong in California. Late-season varieties are arriving with peak flavor, vibrant color, and consistent quality, giving buyers the perfect opportunity to feature them in displays, bundles, and menus before the season ends. Keep your citrus program well-stocked with a diverse mix of the best fruit.
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February is the perfect time to add color, flavor, and a touch of the exotic to winter retail displays. Citrus fatigue is real! While tropical fruits like Mango and Papaya need consistently hot, frost-free conditions, subtropical fruits, which includes Cherimoya, Dragonfruit and Passionfruit, grow best in warm regions that can handle mild winter chills—making February ideal for highlighting this category. These fruits are at peak availability right now, offering a fresh opportunity to excite shoppers and drive sales.
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As colder weather sets in, shoppers are gravitating toward familiar, warming meals that feel grounding and satisfying. The result: renewed demand for hearty, versatile produce that anchors winter cooking.
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