There’s no better time to spotlight tomatoes. Right now, we’re seeing an incredible mix of varieties—from sweet cherry tomatoes and colorful heirlooms to sought-after dry-farmed Early Girls—all coming in strong from California growers. 

Cherry tomatoes are bringing plenty of color and variety to the category, with everything from classic reds to unique specialty varieties like Chocolate Stripe and Yellow Nova. Their sweet flavor, snackable size, and versatility make them an easy addition to displays and a customer favorite all summer long. 

Heirloom tomatoes are where the season really shines. With unique shapes, colors, and flavors, varieties like Cherokee, Pineapple, Solar Flare, and Amana create eye-catching displays and give shoppers something special to seek out. Each variety has its own personality, from rich and smoky to sweet and fruity. 

• Amana: Large, bright orange tomatoes with a meaty texture and mild, sweet flavor. A great food service variety for slicing, sandwiches, and salads. 
• Berkeley Tie Dye: Vibrant green, red, and gold marbling and rich, balanced flavor. 
• Black Pineapple: Ripens green with pink to red blushing throughout. Offers a rich, sweet flavor and unique appearance. 
• Cherokee: Dusky purple, pink, and red tones. Known for its rich, complex flavor and juicy texture. 
• Costoluto Genovese: An Italian heirloom with deep red color, pronounced ribbing, and a full-bodied tomato flavor. Excellent for slicing, sauces, and cooking. 
• Lemon Boy: Bright yellow tomatoes with a smooth texture, mild acidity, and balanced sweet flavor. Another great variety for food service due to its pop in color! 
• Pineapple: Yellow-orange flesh and red/green blush. Sweet, fruity, and low in acidity with a beautiful appearance. 
• Solar Flare: A vibrant red tomato with orange striping. Sweet, juicy, and eye-catching for premium displays. 

Dry-farmed Early Girl tomatoes are another summer standout. Grown with minimal water after the plants are established, these tomatoes develop deeper roots that concentrate their flavor, creating a smaller fruit with exceptional sweetness, acidity, and texture. They have earned a loyal following among tomato lovers for good reason. 

With so many varieties available, now is the perfect time to build a tomato display that invites customers to explore. Mix colors, highlight specialty varieties, and let the season’s best tomatoes speak for themselves.

New & Exciting! 

Bartlett Pear: California new crop is starting up.

Bulk Shallot: Coming soon! California-grown shallots offer a mild, sweet flavor with a hint of garlic that makes them a versatile kitchen staple. Available in 5#, 10#, and 20# packs to fit a variety of needs.  This season, we’re sourcing from John Tobias Farms (Hummingbird label), Peri & Sons, Rundle Family Farms and Veliz Organic Family Farm.

Cherry Tomato: Chocolate Stripe features rich mahogany tones with green striping, while Yellow Nova brings a bright golden hue and sweet, juicy flavor—both are perfect for summer salads, snacking, and eye-catching displays. 

Grape: The grape game is strong right now, with specialty stunners showing up in full force. Don’t snooze—these varieties move fast!

• Champagne: Tiny berry clusters with big visual impact from Three Sisters. 
• Hambug Muscat: Coming soon from Marian Farms! Sweet, floral flavor, deep purple color, and unique muscat aroma. 
• Quip (right): Long, green, slender, and totally snackable; they are as fun to eat as they are to say. A ‘finger’ type. 
• Mayabelle: Very sweet, tropical flavor. Large red round berries—pretty clusters! 
• Thomcord: Rich nostalgic flavor of Concord grapes without the seeds! 

Kent Mango: Grown in Los Mochis, Mexico. These mangos do not require hot water treatment, a common requirement for imported mangoes that can disrupt the ripening and compromise the integrity of the fruit. 

Living Basil: Now available from Costiero Farms in Santa Cruz! Packed in plastic bags within a box, these 24 count bunches feature clean roots with minimal debris and are secured with a rubber band. Simply store them in a container of water to maximize freshness. With the roots intact, they offer a significantly longer shelf life than cut basil—making them a great option for reducing shrink and extending display life. 

Orange Honeydew: Rich sweetness, tropical notes, and beautiful orange flesh that adds color and variety to melon sets. Grown by Rundle Family Farms; a local farmer well-known for growing delicious melons. 

Romanesco: Offers eye-catching shelf appeal with its vibrant green color and distinctive spiral florets, making it an easy upsell alongside cauliflower and broccoli. 

Specialty Peppers: Shishitos are a customer favorite for blistering, and Gypsy Yellow peppers add mild flavor and bright color to any dish. Let’s not forget Jimmy Nardellos, beloved for their bright red color and sweet flavor. 

Promotable 

Brown Turkey Fig: Large and very sweet fig with beautiful bronze-purple skin. 

Capay Canyon Flame Grapes: Crisp, juicy, and naturally sweet. Red Flame grapes are a summer staple with broad customer appeal. Now available from our wholesale-exclusive grower, Capay Canyon Ranch and packed in recyclable paper totes.

Dry-Farmed Tomato: Summer favorite known for their concentrated flavor, firm texture, and perfect balance of sweetness and acidity. Grown with minimal water, these smaller-sized tomatoes deliver exceptional taste and are highly sought after item! 

Green Bell Pepper: Strong supply with sharp pricing. Great opportunity to promote! 

Heirloom Tomato: ‘Tis the season for heirlooms! Plenty of mixed packs and straight packs in a plethora of unique varieties to build your displays. Check back often to see what’s new! 

Passionfruit: Available once again and bringing its bright tropical flavor and fragrant pulp to summer menus. Good volume. 

Raspberry: California-grown berries are in great supply and ready to promote! Take advantage of strong volume while quality and availability are at their peak. 

Romaine Lettuce: Sharp pricing on California-grown heads from Lakeside. Steady volume on hearts. 

Stonefruit: Still plenty of fruit left to enjoy this season! Deals available on yellow nectarines and large-size yellow peaches. Black and red plums are steady. Honey Punch pluots readily available in various sizes. 

Limited 

Asparagus: Market is tight. 

Bagged Roots: Turnips, Rutabaga, Daikon are limited. Gold Beet supply is improving. 

Black Mission Fig: Still gapping; but the main crop is expected to start up this month!  

Cucumber: Persians, Slicers and Plains are very limited. Lean into English Hot House, which is more readily available. 

Eggplant: Specialty and Globe are limited. Getting all we can. More growers should come on end of July. 

Elephant Garlic: Gapping 

Honeycrisp Apple: Very expensive; limited availability.  

Peas: Winding down. Nearly done until cooler weather. 

Roma Tomato: Mexico-grown Romas are limited due to weather; availability is patchy. Fingers crossed California Romas are expected to arrive next week! 

White Nectarine

Done for the Season 

Apricot 

Cherry 

Necta Plum 

Snow Leopard Melon 

Sweet Potato: Jewel, Purple, Garnet. Japanese Murasaki