What’s sweet, sun-kissed, and bursting with color? Only the undisputed stars of summer—heirloom and cherry tomatoes. These beauties come in every shade of the rainbow, from deep crimson and golden yellow to rich purples and marbled greens, each variety with its own distinct flavor and personality. 

Heirloom tomatoes are living pieces of history—open-pollinated varieties passed down for at least 50 years, often through the hands of the same farming families. Some trace their roots to Europe, brought to North America by immigrants in the 19th century; others are native to the Americas, where tomatoes were first domesticated in Mexico and Central America. Names like Brandywine and Cherokee Purple hint at the regions, cultures, and stories they carry. More than just beautiful, heirlooms were selected generation after generation for unmatched flavor, color, and adaptability—a tradition that continues today. 

Cherry tomatoes, on the other hand, are the snackable gems of the tomato world: crisp-skinned, candy-sweet, and impossible to resist by the handful. They pack concentrated bursts of sunshine into every bite, making them just as at home in a salad as they are straight from the carton. 

Right now, we’re showcasing mixed heirlooms and beefsteaks from Veliz Organic Family Farm (VV exclusive), and Romas from Sunrise Organic Farm for sauces and slicing. On the cherry side, the abundance is real—mixed cherries from Veliz Organic Family Farm, Coke Farm, and Sunrise Organic Farm, plus black cherries priced to move for those who love their tomatoes with a dusky, rich sweetness. 

New & Exciting

Apple: We are welcoming Ferrari Farms Galas. These are fresh-picked, aromatic, and meant to be eaten now, not stored. California Granny Smiths arrive around the 20th, but prices will start high due to tight supply.

Artichoke: Gorgeous JAS artichokes are at peak eating quality—tender hearts, meaty leaves, and that classic rich, nutty flavor. Quality is exceptional right now, so it’s a great time to promote while supply is strong.

Fig: What is a gaggle of figs called? Whatever it is, Maywood Farms and Knoll Farms has it covered. We’re flush with Black Mission, Brown Turkey, Kadota, and Excel, plus the much-anticipated Candy Stripes coming in from Capay Farms– eye-catching and delicious.   

Bean: Dwelley Family Farms is shipping beautiful green beans at excellent prices—crisp, bright, and bursting with fresh-picked flavor.  Don’t snooze on the specialty beans either- supply is steady and quality is top-notch so it’s a great time to load up.  Fun fact: Dwelley Family Farms, located in Brentwood, CA, has been growing high-quality produce since 1921, with flavor always front and center. 

Grape: Long awaited Concord grapes are coming from Murray Family Farms and Heinke’s Family Farm. Concord grapes are richly aromatic with a deep purple hue and classic jammy-sweet flavor, perfect for snacking, juicing, or evoking nostalgic “grape” taste in jams & jellies.

Mushroom: We’ve got lobster and goldenchanterelle mushrooms available—ideal for seasonal menus.

Potato:  New crop yellow potatoes from Fraserland are here, with red potatoes expected by the end of the month.

Pear: California Bosc pears have finally arrived. We expect Red Starkrimson pears from Columbia Gorge to land soon —vivid color and sweet, floral flavor. 

Specialty Fruit: Passionfruit from Foothill Organics is back—fragrant and tropical.  We don’t expect supply to be steady for another couple of weeks.   

Sweet Potato: We’re heading into new crop sweet potatoes over the next couple of weeks. Prices will bump up slightly as we transition out of old crop Jewels, Purples, and Murasaki potatoes. Quality looks excellent—rich flavor and smooth texture ahead!  

Promotable

Apple: Cosmic Crisps and Gala apples are eating great and priced to move.

Berry: Local strawberries are coming in firm and tasty from Tomatero Organic Farm, Coke Farm and Sun Valley Berry Farm — bright, firm, and refreshingly sweet. 

Avocado: Las Palmalitas Ranch (VV Exclusive) has big sizes of Hass avocados at great prices, a sharp deal while they last. We are also featuring Rincon Farms and Foothill Organics fruit, as well. All three labels are produced in the Central Coast area of California, near Santa Barbara. Superb quality right now! 

Carrots: Nantes table carrots from Sunrise Organic Farm are here- gorgeous and crunchy. We’ve got rainbow bunched carrots from Lakeside Organic Gardens, and a steady bunched supply from Givens. Local, flavorful, and fresh. 

Celery: still looking good and still priced to MOVE! 

Corn: What is summer without corn? We’re in the final push of Dwelley Family Farms’ ears, and they are still looking great- kernels are sweet and full.  We’ll have other growers coming on soon.  

Cucumber: We’ve got cucumbers!  Veliz Organic Family Farm and Pinnacle are steady on local slicers. And we’ve got Mexican slicers ready for the taking, too

Eggplant: Don’t miss out on Japanese eggplant from Rundle Family Farms! 

Grape: We’ve still got lots going on in the grape category! Green seedless are going strong  from Homegrown Organic Farms.   Don’t forget about Capay Canyon Red Flame totes (a VV exclusive!).  We’ve been in love with them, super dark berries,  beautiful clusters! Thomcords are going strong with that classic Concord-Thompson mashup taste. Yum!  Full-flavored seeded Concords have finally started from Heinke Family Farm. Murray Family Farm continues their program with a terrific new variety, Rugby green seedless, shaped like a… you got it, rugby football, a unique ‘diamond’ shape. Line up for the scrum to get in on them. Super sweet & crunchy.  Hamburg Muscat, another incredible specialty variety with a rich, exotic perfume is starting at the end of the week from Marian Farms.

Broccoli & Cauliflower: We’ve got steady volume and sharp pricing. Bunches are looking great!  

Melon: We’re awash in summer’s sweetest specialty melons, each one a slice of sunshine. From Sunrise Organic Farm, enjoy Ambrosia, and Athena melons bursting with peak-season flavor. Rundle Family Farms (VV Exclusive) brings tropical-sweet Galia melons, while Full Belly Farm delights with perfumed Charentais and luscious Goddess melons. Rounding it out, Creekside Organics and Del Mar deliver crisp, juicy red mini seedless watermelons—perfect for summer snacking. 

Stonefruit: The season’s still going strong, with  Masumoto Family Farm fruit nearing the finish line. Everywhere else, the bounty continues—plenty of juicy, flavorful varieties still ahead before we hit the end of the road. Peaches and yellow nectarines are in their prime right now, delivering peak-season sweetness and flavor. 

Okra: Green and red varieties available. 

Onion: Local abundance is here! We’re bringing in fresh harvests from Hummingbird, Terra Firma Farm and Sunrise Organic Farm. 

Pepper: Jimmy Nardello peppers from Veliz Organic Family Farmare promotable. Long, slender, and fire-engine red, these Italian heirloom peppers may look spicy but deliver a mild, sweet flavor that shines when fried or roasted. 

Shallot: Still going strong, still priced to move!  

Squash: Hooray—yellow crookneck and straightneck squash have arrived at last! We’ve been eagerly awaiting their sunny color and tender, buttery bite—just in time to brighten up summer menus and market displays. 

Tomato: Tomatoes sure do keep us busy!  We’ve still got gorgeous mixed heirlooms and beefsteaks from Veliz Organic Family Farm (VV Exclusive), and Romas from Sunrise Organic Farm.  We’ve got lots of cherry tomatoes, too.  We’ve got mixed cherries from Veliz Organic Family Farm, Coke Farm, and Sunrise Organic Farm.  And black cherries priced to move! 

Limited or Gapping

• Citrus: Limes from Beck Grove are gapping. 
• Champagne grapes are in their last week. 
• Herb: Bulk lemongrass is gapping, though we do have lemongrass clamshells available.    
• Melon:  Seedless and seeded watermelon bins are limited. 
• Peppers:  Green and colored peppers are limited.   
• Radish: Red radishes gapping. 
• TOVs: Extremely tight supply. We’re getting what we can!  

Done for the Season

• Grape: Candy Dream , Funny Fingers and Quip grapes have wrapped up.  
• Mango: Mexican Atalfos are done.   
• Purple Garlic: Done for the season.   
• White nectarines are done for the season.